More and more people are seeking and discovering new career possibilities. Whether because the market has changed, uncertainty has increased... or simply because they want to live more fully, work with purpose, learn new things, evolve and grow professionally. I act as a partner throughout this process of career transition and construction, integrating my certifications in mentoring and coaching with broad personal and professional experience as an entrepreneur and executive.
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Leading in times of such uncertainty is a significant challenge. It is like navigating without a compass, guiding the crew through presence, trust and inspiration. More than a function or responsibility, leadership is a set of competencies that can be developed and strengthened through self-knowledge and conscious, intentional behaviour. I act as a partner in this developmental journey through coaching, mentoring, and leadership assessment tools from the Barrett Values Centre®, where I am a certified consultant.
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Culture is like an organisation’s “operating system”, shaping how decisions are made and how people behave. It has the power to bring people together or push them away; to facilitate or even hinder the execution of strategy. It is not about what is communicated, but what is actually practised. As a Barrett Values Centre® certified consultant, I support organisations that wish to understand their real culture, the aspirations of their employees, their areas of concern and opportunities for improvement, and the degree of alignment of their leaders, to intentionally develop the desired culture.
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I have always believed in the power of human connection to transform realities. This belief guided me through a professional journey that began in business consulting for SMEs, evolved through entrepreneurship and the management of a franchise network in northeastern Brazil, and today forms the foundation of my work in Career, Leadership and Organisational Culture.
For nearly 30 years, I navigated challenging environments, structuring and managing businesses and leading people. In 2021, I started a new chapter: I decided to put my experience at the service of human development and cultural transformation within organisations.