About Me

My Journey

I have a solid management background and more than 20 years’ entrepreneurial and executive experience in the retail sector (franchising). I ran the administrative-financial and human resources areas of the company I co-founded, where I was also a member of the Board of Directors for the last few years, until the end of 2020. Previously, I worked in management consultancy for small and medium-sized businesses and was a tutor on short programs for retail entrepreneurs.
My professional experiences sparked my natural interest in people management, especially with regard to people development, motivation, and engagement. When I did my master’s degree, between 2002 and 2005, I carried out a case study on Commitment at Work in my organization, and the results opened my eyes to what brought me the most fulfillment as an entrepreneur and executive: the way our “DNA” (our organizational culture) contributed to creating a strong and positive connection with people.
In recent years, moving to another country and the desire to broaden my horizons have opened up space to rethink my life and career. My studies into personal development, organizational culture and leadership intensified. I turned to coaching (as a client) to help me chart a path. I enriched my portfolio with professional training and certifications in Coaching and Organizational Culture, and in parallel I also invested in self-knowledge and my personal development.
In this new moment, more aware of my identity, my values, and my potential, all these experiences are integrated into my evolutionary journey. Not only as a person, but also as a professional who deals with holistic human beings and uses both reason and emotion as resources to support their development and evolution.