I have always believed in the power of human connection to transform realities. This belief guided me through a professional journey that began in business consulting for SMEs, evolved through entrepreneurship and the management of a franchise network in northeastern Brazil, and today forms the foundation of my work in Career, Leadership and Organisational Culture.
For nearly 30 years, I navigated challenging environments, structuring and managing businesses and leading people. In 2021, I started a new chapter: I decided to put my experience at the service of human development and cultural transformation within organisations.
I hold an academic background in Business Management (undergraduate, postgraduate studies, and a master’s degree). I started my professional journey in management consulting for small and medium-sized companies, was a teacher in training courses for retail entrepreneurs, and accumulated extensive entrepreneurial and executive experience (for over 20 years) in the operation of franchises. I was the Administrative–Financial and Human Resources Director of the company I co-founded, where I also served on the Board of Directors.
My professional experiences revealed my natural interest in people management, especially in their development, motivation and engagement. During my master’s degree (2002–2005), I conducted research on Commitment in the Workplace within my organisation, and the results confirmed what brought me the most fulfilment as an entrepreneur and executive: the way our “DNA” (our organisational culture) contributed to creating a strong and positive connection with people.
Over the last decade, moving abroad and the desire to broaden my horizons created space to rethink my life and career. My studies and certifications in the fields of personal development, organisational culture, and leadership intensified, in parallel with a deep personal journey of self-discovery.
Today, I integrate my professional experience, academic background and professional certifications to offer my clients (individuals and organisations) an effective partnership that supports their evolution, never losing sight of Carl Jung’s treasured insight: “Know all the theories, master all the techniques, but when you touch a human soul, be just another human soul.”
My work is guided by values that I carry with me in every interaction: ethics, commitment, open dialogue, collaboration, and continuous learning.